Al-Babtain Paves the Way & Introduces the FIRST INFINITI Showroom in the Region

Setting luxury standards with the release of New INFINITI EX35 & M35

Dubai, UAE

The automotive industry in Kuwait has just witnessed the most remarkable event in the region, the inauguration of the FIRST exclusive INFINITI showroom and service center in Kuwait and the Middle East. Abdulmohsen Abdulaziz Al-Babtain leads the way with the overwhelming launch of the first INFINITI operation, giving all INFINITI owners a unique and luxurious experience. This giant leap was complemented with the triumph debut of two new 2008 INFINITI models: The coupe-inspired EX35 crossover and the new M35. These 2 new models are a welcome addition to INFINITI's best-selling lineup to set the bar in the luxury segment. The astonishing event was held on the 4th of March 2008 at INFINITI Showroom in Al-Rai and was attended by the region’s elite personalities as well as famed journalists and reporters from local and regional media.

The new gallery, the first exclusive INFINITI showroom in the region and the second worldwide after South Korea, displays the entire range of INFINITI lineup in a setting that is truly unique. It is conveniently located in Al Rai area, marking the triumphant combination of form, function and brand identity. The indoor design elements embrace the artful expression of refined power, State of the art responsiveness and ownership experience. Shape and form expressing energy within rich material combinations representing art and technology, reason and feeling. Natural detail conveying quality, nature and order. Variable transparency and light creating anticipation and delight. Generous scale for inspiration and comfort. Everything is designed to exceed customers' expectations. In addition to the separate INFINITI service workshop that is equipped with state-of-the-art equipment, offering express and reliable services to all INFINITI owners. From the first moment customers enter the INFINITI showroom or service center; they will experience the sleek lines and appealing contours of Luxury automobiles.

The new INFINITI EX35 is a breathtaking design and a benchmark in the segment, with its sculpted elegance, engaging interior and exhilarating performance. The EX35’s striking elegance expresses an enduring appeal; sleek lines that portray speed, grace and finesse. Its design combines the look and feel of a luxury coupe and an SUV’s flexibility. EX35 is equipped with a 3.5-litre V6 engine, generating 314 horsepower.

On the other hand, the new 2008 M35 fills the gap between the G35 sedan and the M45 sedan. Inside, it presents an interior that is pure INFINITI – highly expressive styling that combines a driver-oriented cockpit with stunning design features. Hence, the contemporary and engaging interior layout focuses on simplicity. The M35 also boasts state of art technology features such as DVD navigation, intelligent key, hands-free Bluetooth phone, rear view camera, push button ignition and many more. The car is equipped with award-wining 3.5 litre VQ6 engine delivering 289 hp.

Indeed, INFINITI, the fastest growing luxury auto brand in the Middle East, has redefined the world of luxury automobiles as it is a globally-recognised luxury auto brand with a unique vision: one that is bold, vibrant and distinctive. INFINITI makes a more personal statement designed to attract buyers with a similar vision, buyers who thrive on experience, rather than status alone. There are two words at the heart of INFINITI’s distinct identity: graceful strength, which is supported by three brand pillars: peace of mind, hospitality and driving pleasure. Together they provide structure and direction through every design and engineering decision, every customer interaction and every way in which an INFINITI driver engages with the brand.

Once again, Al-Babtain Company shines regionally and succeeds in delivering INFINITI's promise of "A Total Ownership Experience"– a more enjoyable and powerful way of buying and owning a luxury car.